I’ve been on the Aldi bandwagon from the start. For me branded food just isn’t worth the price hike. With such quality, why would I traipse around a megamarket to be bombarded with bogofs, 2-4-1s and masses of clothing and household stuff. I don’t need to be tempted by all that every week.
Aldi Special Buys
That being said, I do love the Aldi special buys. Stu complains that it takes twice as long to go down the central aisle when I’m there. With something new every visit, it doesn’t take long before what you need, appears in your trolley. Our bin was looking a bit battered and hey presto there was one. Not a cheap alternative but a high spec bargain.
Everytime I’m in store, I pick up the promotional brochure to peruse what will be in the following week. It never fails to amaze me the stuff they stock from hairdryers to hot tubs, bikes to bread makers. Last week however, as the Christmas goodies started to filter in, I was reminded how the UK’s fifth biggest supermarket is still failing.
I’ll let it slide when gifts are labelled ‘for him/for her’ but when they start telling us which toys are for boys or girls it really pushes my button. Their toy advent calendars come in two options. One has mini figures and a vehical and the other has accessories such as jewellery.
Why oh why?
I understand they are trying to reach as big a market as possible and so producing traditional boy/girl calendars is likely to sell well. However, there is just no need to label them as ‘For boys…’ and ‘For girls…’ In my opinion, whoever is writing in a catalogue with such huge circulation should know better. Just write a description and let the customer decide who they’d want to buy it for.
This is the second time I’ve seen this wording on children’s products in Aldi. The last time it was for fabric wardrobes. The huge boxes had GIRL’S WARDROBE and BOY’S WARDROBE emblazoned in large writing on the front. Girls, don’t even think of buying the space one. That’s not for you and boys, you couldn’t possibly like pink.
Time to stop gender stereotypes
It riled me so much that I almost went to complain. I’m not sure why I stopped myself but in future, I think I will. Enforcing gender stereotypes to this extent is just not acceptable. Come on Aldi, you can do better.
Am I over reacting? Would you have even noticed?